CONCEPT AND DESIGN: Daniel Vilar
CLIENT: IPG Momentum - McCann Worldgroup - Districandelaria
MADE WITH: Adobe Illustrator - Adobe Photoshop
CLIENT: IPG Momentum - McCann Worldgroup - Districandelaria
MADE WITH: Adobe Illustrator - Adobe Photoshop
A set of posts and banners designed to advertise the November Caravan event to celebrate the independence of Cartagena in 2022. The posts involve a heavily stylized aesthetic using vectors, photobashing, and collaging to complement the bright orange hues that characterize the most popular Celerity Motor Oils. The visuals also call back to previous events, including the Flowers Festival, to keep a unified aesthetic.
2022